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Reason #2 That Your Business Needs A Website: Improve Your Advertising Effectiveness

More than likely, you have your Business name on business cards, flyers, vehicles, etc. Hopefully, you have a phone number, maybe an address, or another way for your customers to contact you. You try to add as many of your products or services that you offer as possible to show that you're a great company to work with or buy from.

That's all fine and well (we are not disclaiming the power of physical advertisement), but imagine when those same customers go online (where Americans spend an average 23-24 hours per week), do a search for your business, and then they can't find you?

Also, without a website or any social media presence (at minimum), any time you are running a promotion, hosting an event, or come out with new products or services, in order to let your customer know, you have to go through the trouble of sending out new flyers, editing your business cards, etc. That's a lot of money spent (and wasted if you have left-over promotional materials). For a small business owner, they often don't want to invest in something that won't bring in a decent ROI.

So, with advertising, what will bring you the greatest ROI?

If you have a website, you can let your customers know on your flyers, business cards, and other forms of advertisement that they can visit your website for current promotions, events, and new products or services. Having a website ultimately improves your advertising effectiveness because you don't have to put as much information on your flyers or business cards. You can instead put a phrase that directs your customers and clients to your website for more information. This leads to less crowded advertisements and an overall better customer experience! You won't spend nearly as much on printed materials due to not having to update them as often. You'll be able to buy in greater bulk, thus saving even more generally.

Need a website yet? Give us a call today so that we can bring your dream website to life for your current business or start-up! Call (928) 421-3772 or visit our website at for more information.

If you're just joining us in this series, feel free to read some of the other reasons why your business needs a website here.

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